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Don’t just react to customer demand, Drive it — with targeted email campaigns that entice customers with promotions that speak directly to their interests. With our integrated Email Campaign Manager, creating and managing email communications based on promotions executed in our Promotions Manager ensures a measurable return that is more cost-effective, and easier, than ever.
Segment your customer base by any customer, product, or channel specific attributes to create either targeted mailing lists or email lists. Once you’ve created your list, simply select what promotion or information you’re going to send – coupon codes, shipping discounts, store openings and more – to reel customers in and increase brand awareness.
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Email can be a powerful communication tool for disseminating important information to your customers. Recalls, new store openings, new product launches, and other exciting news can be quickly communicated with email to a broad group of customers.
Through the tightly integrated CORESense® system, email management including the developing, tracking and measuring email campaigns can be done with little training and big ROI.
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Email Campaign Management
- Create and manage unlimited email campaigns
- Filter recipients by customer demographics or product purchase history
- Supports HTML rich formats from editors including FrontPage, Dreamweaver and GoLive
- Define and track text or image links within the email campaign
- Include any personalized information within the email
- System generated and managed opt-out capabilities
- Historical tracking and statistical analysis of email campaigns
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