+ " type='text/javascript'%3E%3C/script%3E")); COREMatters: January CORESense Multi-channel Retail Management eNewsletter
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COREMatters eNewsletter
This issue: In the News  | Retail Focus |  Welcome Aboard  | Partners | About CORESense February 2009
In the News
3Balls.com experiences 300% increase in website sales

Golf equipment online retailer 3 Balls, a CORESense customer since 2002, grew their ecommmerce business 300% during this past holiday season. Driving their growth was an increase in conversion rate of 20% and average order value of 7% resulting from the implementation of leading edge ecommerce technology from vendors like Nextopia and Channel Intelligence.

"CORESense's willingness and ability to work with 3rd party ecommerce technology providers was a key factor in our success", said Doug Smith, Vice President of Business Development for 3Balls.com.

To learn more about Nextopia see the partner spotlight below.

View Full Story

Retail Focus: Driving Conversion Rates

Conversion rate, the percentage of shoppers who make a purchase and become customers, drives online channel success. CORESense’s ecommerce capabilities support proven shopper conversion strategies:

CORESense’s ecommerce capabilities support proven shopper conversion strategies:

  Great content and in-depth product information keeps shoppers engaged longer greatly increasing they chance they will buy.
  CORESense features a centralized product catalog which makes it easy to create in-depth product descriptions and display high quality content like articles, buyer’s guides and customer comments on ecommerce web sites.
   
  Great customer service and store navigation are key to increasing conversion rates, because customers can't buy what they can't find.
  Our professionally-designed, easy to navigate ecommerce website are built on best practices and with powerful search and service features like customizable navigation, online chat and customer self-service.
   
  One page, user friendly checkout reduces cart abandonment rates
  Our shopping cart is a powerful ecommerce application designed to create a seamless virtual shopping experience that reduces abandonment rates with features like one-step check out, integrated payment processing solutions for credit cards, PayPal, etc., real-time rate calculations so shoppers know the total cost before the purchase and direct connection to leading shippers including UPS and FedEx.
Interested? Click here.
 
Welcome Aboard
We Extend a Warm Welcome to These New Addition to Our Family of Customers

Buckstaffs a leading provider of public safety equipment, integrated two new ecommerce websites, www.buckstaffs.com and www.handcuffwarehouse.com with their Norfolk, Va retail store, using the CORESense Integrated Retail Management System. The two new websites were built using CORESense's latest Ecommerce technology which allows Buckstaffs to centrally create and manage images, content, searches and navigation on both their branded websites.

Power Sports Depot, a leading source of motorsports gear and apparel, launched its new www.performancecyclesupply.com website on the CORESense platform. Power Sports Depot manages both their ecommerce and EBay channels using the CORESense back office. With CORESense, Power Sports Depot has the ability to process and fulfill ecommerce or eBay orders just-in-time or via drop shipment fulfillment, minimizing inventory on-hand and delighting customers with speedy delivery.

Partner Solution Profile: Nextopia Site Search

The CORESense Nextopia integration allows retailers to add more robust site search capabilities to their eCommerce websites. CORESense automatically feeds product and category data to Nextopia which in turn uses this data to track and optimize site searches. The net result is that shoppers can more quickly locate relevant products greatly increasing conversion rates. Just ask 3 Balls!

Nextopia is a pioneer in providing affordable, advanced Website search, navigation and SEO functionality. Nextopia’s flagship product—eComm|Search—is one of the most cost effective search offerings on the market today providing highly relevant results and a superior user experience. Nextopia is able to provide superior search capabilities because they index the client’s data, learn from ongoing searches and automatically modify data presentation based on the ongoing refinement. They have made advanced site search affordable for the average retailer.

About CORESense
More than just a multi-channel retail and ecommerce management solution, CORESense is a strategic investment that enables you to reach and acquire new shoppers, convert more shoppers to buyers, delight customer with great service, and cultivate long term and profitable customer relationships faster and more efficiently than your competition. CORESense is the first and only solution that provides ecommerce and brick and mortar retailers with the same functionality once only available to the very largest firms.
Ecommerce Website eBay Auction Management
Amazon Comparison Shopping Engines
Point of Sales & Store Operations Customer Relationship Management
Merchandising Order & Inventory Management
Analytics & Reporting On-Demand Technology
“Poor results equals lost sales — it’s that simple."
Sanjay Arora, founder and CEO of Nextopia, .
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