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| AberdeenGroup Research Brief: |
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Is Cross-Channel Integration
Possible for Small Retailers?
The small retailer journey towards multi-channel operations has seen two major roadblocks:
1) In operating web, call center, store and catalog processes, most small retailers are a generation behind their larger rivals;
2) Cross-channel selling requires infrustructure investments that can be a constraint from small retailers.
COMPLETE THE FORM BELOW TO DOWNLOAD THIS RESEARCH BRIEF... and to better understand the current strategic intent of small retailers and where they are most likely to implement process improvements and tech investments in order to create a strategic advantage in the marketplace.
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